If the food you crave like chocolate or anything sweet, is associated with more pleasure in the immediate moment than it is with pain, it's going to be hard to stop eating it. So now the question has to be:
How does that short-term pleasure stack up against the long-term pain of eating food that makes you fatter.
If you really want to stop craving chocolate, there are tricks you can use.
One is to restructure what constitutes a "reward" for a bad day in your mind. If you choose to not binge on chocolate, instead of thinking of that as a deprivation, trying seeing it as a gift -- because in turning down that binge food, you're actually giving yourself the gift of good health and a leaner fitter body.
Sure, that body isn't going to arrive tomorrow, and the chocolate is here right now, but think of it as you do frequent-flier miles: Save up those little gifts, and after a while you really have something worthwhile.
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